Primary — For Sale
The general listing post, ready to publish on Marketplace or a Facebook page.
A case study
A for-sale-by-owner listing in Wilmington's Historic District
34.2257° N · 77.9447° W
A branded, direct-from-owner site built around the homeowner's own photos — no agent, no commission, nothing generic. Everything under their name, pointed straight at buyers.
View the Full Site
of FSBO sellers don't actively market their home at allNAR, 2025 Profile of Home Buyers and Sellers
faster sale with professional-quality listing photosRedfin
more online views with professional photosRedfin / VHT Studios
Homes sold by owner typically sell for less than agent-assisted homes — but a lot of that gap comes down to marketing, not price alone. This project closes that gap: keeping the savings that make selling on your own worth it, without giving up the visibility a listing actually needs.
Delivered ready for Facebook, Marketplace, and Instagram — sized and finished for each, not one crop stretched to fit everywhere.
Primary — For Sale
The general listing post, ready to publish on Marketplace or a Facebook page.
Facebook · 1200×630
Instagram · 1080×1350
Real footage of the place, cut to a clean 10-second reel — built for Instagram or TikTok, or dropped straight into the listing site.
A complete project often includes a custom watercolor of the home itself — matted, framed, and ready to give. Something the owner keeps, or a lovely closing gift for whoever ends up buying it.